Engage and Persuade: The Unique Style of Feature Writing


Explore feature articles’ unique style and structure, where writers blend facts with personal insights to engage and persuade readers.



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Unlock the secrets of captivating your readers with “Engage and Persuade: The Unique Style of Feature Writing.” This comprehensive guide dives into the dynamic world of feature articles, providing you with the tools to craft engaging content that not only informs but also moves your audience.

Empower Your Expression

Begin your journey with a clear understanding of what sets feature writing apart from standard news reports. Learn how feature writers use their unique voice and personal insights to shape public opinion and connect with readers on a deeper level. This guide demonstrates how to effectively blend facts with personal commentary, ensuring that each piece you write resonates with authenticity and authority.

Structure with Impact

Discover the art of structuring your articles to maintain reader interest from start to finish. Unlike traditional news formats that follow a strict progression, feature articles offer the flexibility to creatively weave narratives and arguments. Master the technique of starting with a compelling hook, strategically placing supportive arguments, and concluding with a powerful call to action.

Language That Speaks

Language is the heartbeat of feature writing. Learn how to choose words that paint vivid pictures and set the tone of your discussion. This section breaks down the use of figurative language, emotional appeal, and direct address to engage readers. Enhance your writing with anecdotes, analogies, and a conversational tone that makes complex ideas accessible and enjoyable.

Interactive Learning Experience

“Engage and Persuade” is not just a guide—it’s an interactive toolkit designed for both individual learning and classroom use. Each chapter includes practical exercises that reinforce the material and encourage you to apply what you’ve learned. Whether you’re a student aiming to improve your writing skills or a teacher seeking impactful educational resources, this guide is an indispensable asset.

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Included in the Ultimate Master Slide Collection, this guide is meticulously developed by leading specialists in journalism and education. It serves as an exceptional self-study companion and an invaluable teaching asset optimized for classroom engagement. Elevate your educational approach with high-quality, research-backed content that prepares students for real-world writing challenges.

Tailored for High School Excellence

Designed to align with high school curricula, this guide supports academic excellence by fostering critical thinking and enhancing communication skills. It provides students with the confidence to explore their own writing style and develop a persuasive voice that is distinctly their own.

Embrace the opportunity to transform your writing and teaching methodologies with “Engage and Persuade: The Unique Style of Feature Writing.” This guide is your one-stop resource for mastering the nuanced art of feature article writing, making it a must-have for educators and students alike.

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Additional information

Style and Structure of Feature Articles

Feature articles are a forum for a writer to express their opinion using a fact-based argument geared toward a particular agenda.
They use a different pattern than newspaper reports.

What’s Different?

The Writer: The writer is as much a part of the article as its content. Many represent ‘larger-than-life’ people.
Personal Agenda: Personal beliefs are very much a part of an article, with commentary as important as facts.
Language and Structure: Feature articles are a freeflowing conversation, with use of figurative and emotional language.

Structure of a Feature Article

Big Bold Headline!
A feature article usually starts with a very short sentence to get the reader’s interest and state the issue. However, this can vary.
Argument begins here. Feature articles will interweave facts and/or statistics. Quotes are not quite as important. Usually directed toward a point.
May have single line statements to hammer a point home.
Continues on a powerful conclusion.

Sequencing and Characteristics

No Formal Structure: There is no formal structure, and sequencing is ordered by argument rather than events.
Provides Background: Generally will discuss an issue with background and links to many sources and analogies.
Circular: Usually finishes where it begins, and takes an argument full circle.
Conversational: A feature article will address its audience, often directly referring to them as ‘you, we, us, our’.


Like an essay, a feature article is directed towards constructing an argument using facts, evidence and discussion.
Unlike an essay, however, it features a personal conversation between writer and the audience.
While there is no formal structure, it uses specifics and evidence to justify its opinion. It works like a public debate.


Feature articles usually have the following characteristics:
Use figurative and speculative language
Often use humour, analogies or puns
Incorporate facts in argument
Anecdotal and conversational
Often speaks to audience – uses 2nd person syntax (“you”)
Use emotional language


Feature articles are
personal arguments
Use their own
structure and style
Address an audience